Cases in Marketing Scott C. Bauer Communication issues such as the

Communication issues such as the role of strategic communications and the rise of social media are shown to effect decision making

an intuitive operating style

How to write up your findings

Sebastian Reiche is Professor of People Management at IESE Business School in Barcelona

their roles as workers

Cases in Marketing Scott C. Bauer Communication issues such as the"Cases in marketing" highlights key marketing issues in contexts characterized by diversity of markets, competitors and consumers. Some cases draw on students'ability to think about broader strategic issues such as: global standardization versus customization; managing the globalization process; internationalization strategies; rapid change in industries due to global developments; international marketing. Other cases draw on student's analytical