Entrepreneurship as Strategy Greg Ross It's a deceptively simple rule

It's a deceptively simple rule

the book challenges the wisdom of global bioethical standards that do not account for local cultural and economic differences

This globally focused resource integrates sound research evidence

and also contemporary examples throughout

Each intervention is examined in detail with accompanying transcripts

Entrepreneurship as Strategy Greg Ross It's a deceptively simple ruleReviewing the exisiting literature in the area of entrepreneurship strategy, this book explores the thinking of six strategic management scholars. Each chapter outlines the approach of each theorist, with an emphasis on the way entrepreneurial action fits into their model. The first and last chapters provide a context to fit these disparate ideas together.