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International Marketing 2/e Giancarlo Maiorino Ami Shulman

SKU: 48398762639
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Description

Ami Shulman

both spoken and non-spoken (sometimes called body language)

To unlock your potential

providing easy-to-follow instructions that guide users step-by-step to a successful conclusion

From the 1880s through the 1940s

International Marketing 2/e Giancarlo Maiorino Ami ShulmanNow in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture culture, language, political legal systems, economic systems, and technological differences in relation to the core marketing concepts of markets, products, pricing, distribution

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