Players: How Sports Became a Business AUTH-11740734 her parents Rachel and Dan

her parents Rachel and Dan still tirelessly scour their Oregon hometown and beyond

"Company policy forbids me from exchanging my blood

Tilly demonstrates how Strayer's work has set the agenda for a whole generation of historical analysts

LARRY BURKETT (1939-2003) was a well-known authority on business and personal finance

cope with fast changing conditions

Players: How Sports Became a Business AUTH-11740734 her parents Rachel and Dan"Provocative terrific stories" (The New Yorker) of the people who transformed sports in the span of a single generation from a job that required even top athletes to work in the off season to make ends meet into a massive global business. It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had