Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Author-Editor:Sandeep Dayal The best way to prepare

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Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections Author-Editor:Sandeep Dayal The best way to preparePages: 272, Specialty: BIZ, Publisher: McGraw Hill, Publication Year: 2022, Cover: Hardback The new, game changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forever. In Branding Between the Ears, world renowned, marketing