Building Distinctive Brand Assets,New Yigal The Costs And Benefits Of

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Building Distinctive Brand Assets,New Yigal The Costs And Benefits OfBuilding Distinctive Brand Assets Is For Anyone With A Brand Logo, Font Or Colour Scheme, And Is Essential Reading For Those Who Have Wondered If (Or Have Been Told) It'S Time For A Change. Readers Will Learn How To Set Up A Longterm Strategy To Build A Strong Brand Identity, And How To Make Use Of Knowledge, Metrics And Management Systems In Order To Build And Protect A Brand'S Distinctive Assets. Building Distinctive Brand Assets Is Divided Into