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Sneaker Wars: The Fascinating Story Of Adidas And Puma, A Riveting Blend Of Family Drama, Business, Sports, And History,Used The Dewberry Companies In This Book You'Ll LearnThe Fascinating Story Of The Enemy Brothers Behind Adidas And Puma, Whose Rivalry Shaped The Modern Sports Businessadidas And Puma Are Two Of The Biggest Global Brands In Sports, Paying Stars, Clubs, And Competitions To Show Off Their Labels In Stadiums And Across Magazine Pages. In Sneaker Wars, Journalist Barbara Smit Reveals The Dramatic, Characterdriven Story Of These Two Powerhouses. Started In Their Mothers Laundry Room In Germany, Adi And Rudi